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Owning It.

Lori Brenneman

I have a close friend that is starting her own business. She is making all those beginning choices. She told me the other day "I can't believe all the choices you have had to make. People don't realize all the work that goes into the details."

They don't.

Honestly, when all of this started, it was just for fun. Something to do. A distraction. It's grown to be so much more. And I love it! I have had the opportunity to meet amazing women, and be a part of some excellent opportunities!

When mentioning that I was opening a new storefront, I also had someone recently tell me they would love to do what I'm doing, but they have to "work." And that they don't have the same "privileges" that I do. This statement made me laugh, and I'm not going to lie not a little offended.

Let me tell you, girl. Owning your own business is hard "work." There are no days off. There are no backup plans. There are no excuses. There are no guarantees.

In this business, I have had sleepless nights that I spent up all night developing advertising, educating myself, and crying over mistakes. I have to hunt down items, process them, photograph them and push them. There is no room for excuses. I don't get to call in sick. When someone orders online it's on me. When there is a problem, it's on me. I have to track my books and learn how to read financial reports. Learn SEO. Learn algorithms. Learn how to build a website. Learn texting programs, hashtag advertising, Facebook live protocols and more. BTW these were Greek to me a year ago. (lots of late night, not so fun reading) I eat, breath, and sleep this business. It looks fun and easy because I make it my job to make it look easy.

We have had Live nights that we had technical difficulties, family difficulties, and sickness. My husband has had to be gone many times, and I have had to suck it up buttercup while doing a Facebook Live with five unruly kids in the background. I have had a lot of adversity trust me. I have also had a lot of blessings, and a lot of support from my tribe. I'm not from here, and I don't have a well-connected family. I have had to overcome massive inferiority complex and body image issues. I'm a dry and sarcastic person who hates the camera, but I love people. I love peoples stories, I love their little quirks, and I love encouraging them! The look on a woman's face when she walks away feeling beautiful and empowered. That look drives me to work harder, learn more, and do more; it's my passion!

Dream it. Believe it. Do it. Live the life you love.

Why am I telling you this? Because if you can dream it, you can do it! That thing that is sitting on your heart that you have always wanted to do. STOP MAKING EXCUSES. Stop looking at other people and thinking if only you had their life. The truth is there is no perfect scenario. Someday will never get here, and you only get one shot at life. You become what you believe. And you receive what you are, not what you deserve. There is no such thing as overnight success or shortcuts. Today is your oyster! You get to decide the life you want.

You can do it I believe in you! The question is, do you?


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